Digital Planner/Strategist At ERecruiter Nigeria

eRecruiter Nigeria is a Professional Recruitment Consultancy and Staffing Services Firm. eRecruiter Nigeria is a recruitment consultancy in Nigeria which utilises the power of the internet to find the best candidates with the aim of helping employers reduce their cost-per-hire and provide more choices. Our recruitment consultancy and staffing services helps our candidates take the pain out of finding the right job.

Key Responsibilities:

●          Work closely and proactively with colleagues to provide strategic direction on advertising engagements

●          Recommend and implement research that will aid in the audience insight gathering

●          Monitor and interpret cultural and social trends relevant to our client’s business.

●          Lead and collaborate with clients on research projects from start to finish.

●          Provide clear specifications for actionable relevant research to the team and client.

●          Recommend and implement research that will aid in the audience insight gathering

●          Develop accurate conclusions from research data and present strategy and direction to the client.

●          Generate and present agency’s strategic POVs.

●          Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web, social and mobile programs.

●          Work closely and proactively with account management colleagues to provide strategic direction.

●          Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative

●          Develop and conduct creative briefings that provide clear persuasive information.

●          Represent the client’s audience in client meetings and present research and strategy findings.

●          Support new business activities.

●          Manage and disseminate primary and secondary research knowledge across all agency teams.

Key Requirements:

• Bachelor’s degree with 3+  work experience in agency account planning

• Experience with primary (qualitative and quantitative) and secondary research

• Ability to define problems, collect information, establish facts and draw valid conclusions based upon research and ability to deal with problems involving several concrete variables in standardized situations.

• Must be able to roll up your sleeves and dig deep – this is a very hands-on position

• Able to inspire multidisciplinary teams

• Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research

• Experience using research tools

• Advanced excel and powerpoint skills required

• Must be passionate about emerging digital strategy disciplines, such as content strategy

• Creative problem-solving skills to gather relevant information to solve less well- defined practical problems

• Group facilitation skills for use with workshops

• Ability to work on several projects or issues simultaneously

• Ability to attend to details while keeping big-picture goals in mind
• Ability to work independently or in a team environment as needed

Typical Knowledge

●          Well-developed knowledge of planning principles, methodology and practices

●          In-depth knowledge of one or more planning specializations;  such as consumer research, consumer strategy, consumer engagement or product development.

●          Knowledge of effective writing techniques

●          Statistical or algebraic knowledge and ability to apply such knowledge in practical.

Communication Skills:

•  Strong writing and verbal communications skills, including the ability to read, analyze and interpret information from a variety of sources, draft research reports, presentations and white papers and effectively support presentation of research results to customers, clients and team members

• Ability to write compelling, articulate and succinct creative briefs and media brief

• Proven ability to effectively present to clients and internal audiences.

• Strong writing and interpersonal skills.

• Ability to “drink from the fire hose” – can stay on top of emerging digital, multicultural, and advertising industry trends

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